The long tail is a graph of which measures the rate of the amount of mainstream products are consumed in relation to the amount of niche products are consumed. Whether the population is purchasing more mainstream items in opposed to more specific items. The graph is affected by all types of circumstances for example - seasonal changes, recent events and trends.
Example given
Date: 21st October 2011
Key News headlines
Victoria Beckham seen in new furry black scarf. Is this the new classic black dress?
Britain will have a record number of snow storms! May snow for Christmas!
Time for Trick or Treaters! But what to do when tricked?
This would be the Long Tail for Retail stores for example John Lewis.
The Longer the tail the more the amount of Niche products is being consumed. The Niche products are consumed the more likely they are to become the new mainstream product.
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