Audiences - Market Research and Feedback

Market Research


Our coursework group did market research in attempt to create an identity of our Music Artist and album. Here are the results we obtained from our questionnaire of 20 people and the feedback used to lead to many of our decisions for our album

Question1: Are you male or female? 

1. Male  10
2. Female 10
   

   we decided to give the questionnaire to 10 girls and 10 boys so that we could get a general opinion on what we wanted. 

Question 2: what age group do you fall into? 

1. Under 15 1
2. 16-21 9
3. 22-26 7
4. 27+ 3
   We also gave the questionnaire to different age groups. 16-21year olds had answered the questionnaire the most which gave us the idea of the age group we would cater to.

Question 3: what genre of music do you most prefer? 

1. Pop 2
2. Hip hop/ RnB12
3. Soul  3
4. Classic 0
5. Jazz  0
6. Country 0
7. Indie  3
8. Other _____________ 
   we found that hip hop and RnB was the most popular genre which was followed by soul and indie music. classic and jazz scored zero which gave us the idea that  the age group we wanted to target didn't like such music because maybe it was not during their time.

Question 4: what name do you feel will be more suitable for the hip hop artist? 

1. J Hustle 17
2. Joey stacks  1
3. Killer 1
4. Lil JJ  1
5. Other _________________ 0
   Another important question we wanted to ask the group is the name of what our artist will be. we combined a list of obvious hip hop names that people give themselves and used that on our questionnaire . J Hustle was the most popular which had 17/20 of the people wanting it as our artist name.

Question 5: we have decided to use a  track of Lil Wayne – which song of his songs do you think will represent our Artist? 

1. Stole  2
2. How to love 14
3. Love lost 2
4. Hope 2
5. Other _______________ 
   To complete some of the features of creating a new artist we asked which on of these track titles would be used. How to love was the most popular and we then used this to set a scene for our music video. 

Question 6: which name do you feel is best suited with a hip hop artist album? 

1. Catch me  if you can volume 7
2. Better than ever 3
3. Come and get me  5
4. How you like me now 5
   The album name was also something we wanted to create so that it will relate to the track song and we used come and get me instead of the top scored one catch me if you can. Come and get me sounds like something new which would scream out as an album name if it was put on shelves. 

Question 7: what artist in the hip hop music industry do you feel is best suited to play out role of our music artist? 

1. Jay z 2
2. Lil wayne 7
3. Bird man  3
4. 50 cent 6
5. Tinie tempah  2

   Other_______________

Initial Branding

Artist Name: J. Hustle
We have chosen the name J.Hustle as we feel it is current and modern in terms of the Hip-Hop Market now. Nowadays more arts are taking an aspect of their real name and added another noun or verb with it for example:- 

• Onika Maraj aka Nicki Minaj
• Tyler Gregory Okonma aka Tyler, The Creator
• Dwayne Carter aka Lil Wayne

We have shortened the Artist's real name Jason and shortened to J adding the 'Hustle' to fit the lifestyle usually associated with Hip-Hop. A 'Hustler' usually known for working to get money and by any means necessary in terms of the hip-hop community. We feel that creating a character centered by the word 'Hustler' would easily be recognizable and understandable by fans of Hip-Hop. We feel that the minimalist artist name follows the conventions of Hip-hop and was chosen most popular with our Artist feedback.

Album Name: Come and Get Me Vol. I

We have chosen the  album name 'Come and Get Me Vol. I as follows trends now current in the Hip-Hop Market. More and More Artists are now using the same album names however just introducing different volumes each time. For example: -

•  Nicki Minaj's 'Pink Friday' followed by 'Pink Friday: Roman Reloaded'
• Lil Wayne's 'Tha Carter' Series with 'Tha Carter I-IV'
• Jay-Z's In My Lifetime Vol. 1, Vol. 2... Hard Knock Life and Vol. 3... The Life and  Times of S. Carter

We feel that by following this trend it establishes a easily recognizable Brand, people will instantly recognize the artist when hearing or reading the album name 'Come and Get Me Vol. 1' as it  would be repeated as a series of albums similar to Lil Wayne's 'Tha Carter'. It also shows the potential longevity of the artist as the series of albums would always cater to the established fans.

Audience Feedback

Questions asked:-

1. Do you think the choice of setting were appropriate?
2. How successful was the editing?
3. How successful was the choice of camera angles and the movements?
4. Did the narrative of the music video suit the theme of the song overall?
5. Was the narrative of the video easy to follow?
6. Were you entertained througout the video?
7. What section of the video was most successful and why?
8. What could we do to improve this?
9. Overall out of 10 what score would you give the video?

Overall response given from audience 

  
Overall response given to the 4th draft of music video proved to be overall quite positive however there were reoccurring issues raised within the feedback from most audience members. However other all many found the music video tasteful and quite interesting.

Prominent positives responses from the music video

• Many audience members found the story-line of the music video quite entertaining and enjoyed our combining of three individual stories. 
• Many found the sync of the artist and the footage of the music video to the song quite intriguing and executed very well
• Some found our use of Mise-en-scene and setting very effective and added well to the fluency of the narrative and thought our use of initiative was successful.

Prominent negative responses from the music video

• In some circumstances some were distracted by the shaky camera angles and felt that we should re film certain shots.
• Some minor mistakes were noticed in the editing where certain shots were forgotten to be rotated.
• In some ways the structure of the music video detracted away from a music video type feel and felt more like a soap opera.

Planned Improvements 

In taking on our feedback provided by our audience we plan on revisiting some of the editing within the music video, fixing some minor mistakes as well as re-filming certain shots to ensure that the angles shots are stable and look professional. We will also be shuffling the structure of the music video adding our interlude in the middle of the music video instead of the end to follow the conventions of our genre which typically hold interludes within their videos. We will also be editing on the sound, placing better transitions so it increases in fluency.